PictureU, was selected by Gieco earlier this year to run mobile media campaigns for seven tours (almost 500 events) such as Miami Boat Show, Daytona 500, Ohio State Fair, NY Air Show, National Hot Road Association Super Nationals.
- Scans consumers’ driver’s licenses to capture contact data thus increasing speed of data entry and eliminating input errors.
- Photographs the consumers with a superimposed brand asset like The Caveman or The Gecko, thus giving the consumer a fun take-away to memorialize the event.
- Text and/or email the branded photo to the consumer.
- Empower the consumers to share their GEICO branded image on their Facebook walls thus compounding the number of Brand impressions. A leader in Mobile Media deployed the IDWedgeBT ID Scanner with their Android based XOOM tablet for a Gieco marketing program. The system was submitted to The Mobi Awards for achievements in mobile media, marketing and advertising.