New
ID Scanner with Customer Relationship Management Software
Tokenworks’
new ID Scanner offers a streamlined design with a larger touch
screen and provides new tools for managing customer
relationships.
Bronxville, NY – March 26,
2012 – Tokenworks®’ new IDVisor® 310™ ID Scanner is its latest
hardware platform for its industry-leading identity verification
and ID scanning software. Building upon Tokenworks’
industry-leading IDVisor ID scanning platform and the customer
relationship management (CRM) features introduced in the IDVisor
Touch™, the new IDVisor 310 offers a significantly smaller form
factor with a larger touch screen.
This new ID Scanner provides a refined hardware platform for
Tokenworks’ CRM software with integrated age calculation for
alcohol and/or tobacco sales. In addition to scanning barcode
and magnetic stripe licenses from all 50 US States, additional
customer information can be entered directly into the device
using fingers on the large touch screen - no stylus or input
devices required. The IDVisor 310 offers a visit counter for
each customer, a scan counter with auto-increment and on-screen
adjustment for venue capacity, email and phone capture. It also
provides advanced tagging functions for tracking customers
including custom tags, tag expiration dates and tag notes.
IDVisor 310 Hardware
The IDVisor 310 is a handheld ID Scanner. It uses the same
drivers license scanning technology used in Tokenworks’ IDVisor
Touch, Z22 Mobile and Z22 Countertop ID Scanners. Like the
IDVisor Touch, the 310 has a unique Easy finger-on-screen
keyboard that obviates a stylus for operation.
The ID Checker reads drivers’ licenses and state IDs from all 50
US states, including Georgia (from November 2009 onward). It
also reads Canadian drivers’ licenses (including Quebec since
February 2009) and US military IDs. It uses the same barcode
scanner and swipe magnetic stripe reader currently being
deployed in US police cruisers. The scans are fast and accurate,
and do not have any of the drawbacks associated with Optical
Character Recognition (OCR) based ID scanning technology.
The IDVisor 310 runs on battery power or off a wall charger.
Built-in rechargeable and swappable Li-Ion batteries charge
quickly and offer a full night of scans. Simply plug it in to
charge, and use without worries. Batteries may also be easily
swapped for multi-shift venues like casinos that need continuous
ID scanner protection.
Integrated CRM Features: Profiles, Custom Tagging and Search
The IDVisor 310 uses the groundbreaking integrated CRM software
introduced in the Tokenworks IDVisor Touch in 2011. This new
breed of ID scanning technology binds together the 100% accuracy
of machine-read scan data with custom user input. This allows
the operator to confidently verify a customer’s age and also
store critical customer information like email, phone, patronage
and VIP status.
The unique tagging features on the IDVisor 310 allow for
complete customer relationship management. Custom tags allow the
operator to predefine the metrics that are important to their
business, and to quickly classify customers while their age is
being verified. Bars and nightclubs often use VIP tags to give
special treatment to regular customers or Banned tags to keep
out troublemakers. Liquor stores often use custom tags to
collect demographic information to improve marketing and sales
tactics. Casinos regularly use custom tags to manage membership
and rewards programs for frequent customers. Many businesses
simply use the tags to build a robust email-marketing list of
current customers. All tags and data can be searched directly on
the ID scanner using simple text queries, or can be exported to
a computer.
Tags can be applied directly on the ID Scanner, allowing the
user to ban someone right at door, or add him or her to a
special VIP or customer list. Custom tags or groups can be
defined directly on the ID Checker, or imported from an
Excel-compatible comma separated value (CSV) file. Tags can be
given expiration dates, transforming the ID Scanner into a
full-fledged membership system. Use custom tags to create
membership levels with unique expiration dates, or ban someone
until a designated date by assigning specific tags to his or her
profile.
The ID reader displays the number of visits each patron has made
on the main screen. This feature is unique to the IDVisor CRM
software and helps to quickly identify new and frequent
visitors. A historical record of visit information for each
client is also available in the database.
Users also have the ability to capture phone and email
information directly on the 310 screen keyboard. Data entry is
enhanced with a convenient finger-ready 9-digit keypad for phone
numbers and a list of common domains for email addresses (@gmail.com,
@hotmail.com, etc.). Adding customer contact information can
help a business create powerful out-bound marketing programs
like email and text message blasts. An Opt-In Privacy feature
identifies which customers want to be included on email or text
messaging lists. Traditional license information like name,
address and date of birth are stored automatically when the ID
is swiped.
Contact information and tags can be added when the scan is
taken, or by searching for a previous scan and adding the tag
later. A Guest List feature allows users to import a list of
guests from an Excel compatible CSV file and record entry at the
door without having to previously scan guest licenses. Dual
Action VIP/Banned Lists can be set to trigger with a certain ID
card or last name, allowing users to migrate old lists into the
device. All together, the multiple list management features on
the ID Scanner allow promoters and bouncers to know exactly who
is entering their club or event.
Industry-Leading ID Scanning Technology
The IDVisor 310 is rooted in Tokenworks’ rock-solid ID scanning
technology. Flexible Age Thresholds, from 18 to 45 years, are
available for underage alcohol or tobacco warnings. A Scan Count
feature shows the total number of scans for the night and
indicates how many people have entered the venue. Customizable
warnings allow the user to configure how the scanner alerts when
underage, expired, banned, or rescanned IDs are swiped.
The IDVisor 310 stores scan and customer information in a true
SQL database. This allows Tokenworks’ new ID checker to export
an organized record scan history by customer. It also allows for
easy integration into existing software platforms using SQL
databases. Many alternative ID scanning products use older
methods for storing information and only export raw data logs of
jumbled scan data. The IDVisor 310 provides concise, accurate
data critical for building customer relationships and monitoring
business trends.
Various options allow clubs to customize how long data is saved
on the ID Scanner, making the unit fully compliant with states
that have ID Scanner data retention limitations, like Utah and
Nebraska. Data can be automatically deleted after one day, seven
days or 30 days, for example.
Advanced Security: Kiosk Mode
The ID Scanner has built-in security to protect sensitive
customer information. Data storage is protected by strong
database encryption that blocks unauthorized access. PIN code
access can also be enabled to configure the ID scanner. This can
restrict, for example, the operator from accessing customer
information, block them from searching the database, or
reconfiguring any of the device settings.
Tokenworks’ proprietary Kiosk Mode prevents the bouncer from
exiting the scanning application without entering a pin code.
This keeps the operator focused on the task at hand and prevents
him from altering any configuration settings or accessing
customer data.
On-System Tutorial and Top-Tier Customer Support
Tokenworks provides free telephone support to all ID Scanner
owners. To answer common questions and acquaint the user with
features, helpful system tutorials are pre-loaded directly into
the IDVisor 310. These tutorials can familiarize a new user to
its basic operation in just a few minutes. The ID Scanner ships
with a quick-start guide, USB cable and charging cable.
Pricing and “Special Conversion Offer”
New IDVisor 310 units will retail for $1,495.00 but as an
introductory special, customers can purchase them now for
$1,395.00. Units are in stock and ready for shipment.
Tokenworks is offering a “Special Conversion Offer” to customers
who have purchased an Eseek M310 ID Scanner from another
software developer. If you have recently purchased a
competitor’s M310 ID Scanning product and would like to upgrade
to the Tokenworks IDVisor M310 software, Tokenworks can upgrade
your ID Scanner Age Verification software for $300.00. Just send
us your M310s and we will upgrade them to the latest firmware,
erase the competitors’ software and install our software.
Upgrade pricing is also available for IDVisor Z22 Mobile
customers with a trade in credit of $500 will be applied towards
the purchase of a New IDVisor 310.
About Tokenworks
Founded in 1998, Tokenworks provides a full-range of magnetic
stripe and barcode ID scanners for age verification, access
control and lead capture. Tokenworks is located in Bronxville,
New York and sells across the United States and Canada. Visit
http://www.idscanner.com to learn more or buy online.
1-800-574-5034 / info@tokenworks.com
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